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Meaning GlobalThe New Earth Economy
A deep plum and brass hexagonal lattice of light

Service 05 · New value ecosystems

Business Reimagination

Future-proofing is only a stepping stone. The lasting path to value is to reimagine what your brand does and how it creates value for humanity.

What it is

Not a better version of the old model. A new one.

Aligning and future-proofing keep a brand relevant. Reimagination changes what the brand is for. It is the deepest engagement we offer, and the one with the most value at stake: a fundamental redesign of the value ecosystem, so the business creates human value by design rather than as a side effect.

This is where a brand stops optimizing the extraction model and starts building the flow model, unlocking ranges of products, services and experiences that were invisible from inside the old logic.

“The only lasting path to value is to reimagine what your brand does and how it creates value for humanity.”

Meaning Global

How it works

Redesigning the value ecosystem.

What this means for you

The ceiling is the model, not the execution

Some brands have optimized the old model as far as it goes. The next order of growth is not more efficiency; it is a different definition of what the business creates.

What we would do

Reimagine what you create, and how

We redesign the value ecosystem around human value across the Sovereign Hexagon, surfacing new products, services and experiences the old model could not see.

The outcome

A new order of value

A business whose growth and human flourishing are wired to move together, with a range of value the extraction model could never reach.

Start here

See what your business could become.

Reimagination starts with the Sovereign Audit: a clear picture of where the latent human value in your business actually sits.

The founder

Dr. Martina Olbert

Founder and Chief Economic Architect of Meaning Global. Recognized by Forbes as a preeminent authority on brand meaning and a leading voice on Humanistic Capitalism. Author of The Luxury Report and Reimagining Consumerism As A Force For Good, annually top-ranked on Thinkers360 since 2020, and a global keynote speaker represented by Chartwell Speakers, London.

Dr. Martina Olbert, Founder and Chief Economic Architect of Meaning Global

References

What clients and industry leaders have said.

“Take Dr. Olbert’s advice.”
Marty NeumeierAuthor of The Brand Gap, Director of CEO Branding at Liquid Agency
“Astonishingly valuable.”
Rory SutherlandAuthor of Alchemy and Vice-Chairman of Ogilvy UK
“Martina presents a clear roadmap for how brands can ensure they are not engaging in purpose-washing, but rather authentically engage with consumers as humans. The thought leader we need for the ’20s and beyond.”
Dr. Giana EckhardtProfessor of Marketing at King’s Business School, King’s College London
“Dr. Martina Olbert is a true visionary and a revolutionary thought leader who can clearly see the future of meaning for consumers. She is so far ahead of the curve as to be able to see and think way beyond what is conventional. Ultimately, Martina is an alchemist of the highest order with a magic so rare it transcends business into the realm of the entirety of the human endeavor.”
John HaysFounder and CEO, Ataraxia Living
“What Martina offers is a quake under our feet. Her suggestion is to not stand behind false totems. Face up and face forward to the reality of life, its light and its darkness. That is what will put us on firmer ground. Exceptional view.”
Dr. Bob DeutschCognitive Anthropologist, Founder of Brain-Sells, Author of Apple’s ‘Think Different’
“Martina brings a unique and highly valued perspective to the discourse on brands today. She is one of the marketing oriented leaders shaping a better world through brand.”
Derrick DayePublisher of Branding Strategy Insider and CEO of The Blake Project
“As the world’s preeminent authority on brand meaning, there is no one better to address what all the changes the world, consumers, and brands are experiencing mean than Martina. I have been coming back to her again and again for her amazing insights and understanding.”
Pamela DanzigerLuxury Author, Speaker, and Senior Columnist for Forbes.com
“Martina is the rare person in the business capable of seeing beyond the problems of today to grasp the underlying thematic issues that have led to their development. She brings intelligence, experience, and sensitivity to every project, speaking for the human perspective with competence, creativity, and relevance.”
Jonathan CookRitual Design Researcher and Creator of This Human Business Podcast