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Meaning GlobalThe New Earth Economy
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Thinking

The ideas, in three forms.

The intellectual foundation of the New Earth Economy: two books, a body of features and interviews in the global press, and a growing library of essays clustered around the Sovereign Hexagon.

The books

Two works that named the shift.

The Luxury Report cover
The report

The Luxury Report

Redefining the future meaning of luxury: five cultural shifts and five strategic actions for brands.

Read the report →
 Reimagining Consumerism As A Force For Good cover
The study

Reimagining Consumerism As A Force For Good

The founding thesis, published in the American Journal of Consumer Research: why the future of brands and capitalism is built on meaning.

Read the study →
In Media

Featured, quoted and interviewed

Selected features, interviews and commentary across Forbes, the BBC, Newsweek, WARC, Vogue Business and more, each linking out to the original.

Browse the coverage → Thought Leadership

Essays, by pillar

Original essays on where value is going, clustered around the six pillars of the Sovereign Hexagon, from the new meaning of luxury to what finance is for.

Read the essays →

The founder

Dr. Martina Olbert

Founder and Chief Economic Architect of Meaning Global. Recognized by Forbes as a preeminent authority on brand meaning and a leading voice on Humanistic Capitalism. Author of The Luxury Report and Reimagining Consumerism As A Force For Good, annually top-ranked on Thinkers360 since 2020, and a global keynote speaker represented by Chartwell Speakers, London.

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Dr. Martina Olbert, Founder and Chief Economic Architect of Meaning Global

References

What clients and industry leaders have said.

“Take Dr. Olbert’s advice.”
Marty NeumeierAuthor of The Brand Gap, Director of CEO Branding at Liquid Agency
“Astonishingly valuable.”
Rory SutherlandAuthor of Alchemy and Vice-Chairman of Ogilvy UK
“Martina presents a clear roadmap for how brands can ensure they are not engaging in purpose-washing, but rather authentically engage with consumers as humans. The thought leader we need for the ’20s and beyond.”
Dr. Giana EckhardtProfessor of Marketing at King’s Business School, King’s College London
“Dr. Martina Olbert is a true visionary and a revolutionary thought leader who can clearly see the future of meaning for consumers. She is so far ahead of the curve as to be able to see and think way beyond what is conventional. Ultimately, Martina is an alchemist of the highest order with a magic so rare it transcends business into the realm of the entirety of the human endeavor.”
John HaysFounder and CEO, Ataraxia Living
“What Martina offers is a quake under our feet. Her suggestion is to not stand behind false totems. Face up and face forward to the reality of life, its light and its darkness. That is what will put us on firmer ground. Exceptional view.”
Dr. Bob DeutschCognitive Anthropologist, Founder of Brain-Sells, Author of Apple’s ‘Think Different’
“Martina brings a unique and highly valued perspective to the discourse on brands today. She is one of the marketing oriented leaders shaping a better world through brand.”
Derrick DayePublisher of Branding Strategy Insider and CEO of The Blake Project
“As the world’s preeminent authority on brand meaning, there is no one better to address what all the changes the world, consumers, and brands are experiencing mean than Martina. I have been coming back to her again and again for her amazing insights and understanding.”
Pamela DanzigerLuxury Author, Speaker, and Senior Columnist for Forbes.com
“Martina is the rare person in the business capable of seeing beyond the problems of today to grasp the underlying thematic issues that have led to their development. She brings intelligence, experience, and sensitivity to every project, speaking for the human perspective with competence, creativity, and relevance.”
Jonathan CookRitual Design Researcher and Creator of This Human Business Podcast