Prototype rebuild by North Star Communications · a review candidate, not the live meaning.global
Meaning GlobalThe New Earth Economy

The framework

The Sovereign Hexagon

The foundational architecture of the New Earth Economy: six dimensions of a meaningful, sovereign human life. A brand can create value across each one. Most create value across a few, and leave the rest on the table.

Select a pillar to jump to it, or start with the audit that maps your brand across all six.

The six pillars

Each pillar is a place a brand can create human value.

Every pillar pairs a dimension of a sovereign life with the industries that serve it, and its own quality of light. The audit scores a brand against all six. Open any pillar to see the dimension in full.

Sage-green hexagonal lattice of light
01

Health

Grounded meaning · Life-force restoration

Where a brand restores the body’s baseline: health protocols, healing, somatic medicine, pharma, fitness and wellness. The value created is the capacity to function and feel well.

Open the pillar →
Terracotta hexagonal lattice of light
02

Nurture

Embodied meaning · Nourishment

Where a brand nourishes: high-quality food, functional nutrition and beverage, clean supplementation and the research behind them. The value created is daily well-being, felt in the body.

Open the pillar →
Golden ochre hexagonal lattice of light
03

Wealth

Materialized meaning · Financial solvency

Where a brand builds material security: the new personal economy, wealth creation, finance, banking and investment. The value created is agency, the freedom that solvency buys.

Open the pillar →
Slate-blue hexagonal lattice of light
04

Connection

Shared meaning · Self-sufficiency

Where a brand connects people to each other and to systems that serve them: value ecosystems, technology, AI, conscious media and clean energy. The value created is belonging.

Open the pillar →
Plum and brass hexagonal lattice of light
05

Creation

Meaning creation · Self-realization

Where a brand enables self-realization: luxury, design, fashion, leisure and new materials. The value created is identity. This is the pillar most associated with our founding work on luxury.

Open the pillar →
Deep-teal hexagonal lattice of light
06

Longevity

Future-proofed meaning · Full human potential

Where a brand extends and expands a life: longevity protocols and labs, biotech, human-tech and research. The value created is time, and the potential a longer, healthier life unlocks.

Open the pillar →

The diagnostic

Where does your brand sit on the Hexagon?

The Sovereign Audit maps your brand across all six pillars and shows, pillar by pillar, where you create human value and where you could.

The founder

Dr. Martina Olbert

Founder and Chief Economic Architect of Meaning Global. Recognized by Forbes as a preeminent authority on brand meaning and a leading voice on Humanistic Capitalism. Author of The Luxury Report and Reimagining Consumerism As A Force For Good, annually top-ranked on Thinkers360 since 2020, and a global keynote speaker represented by Chartwell Speakers, London.

Dr. Martina Olbert, Founder and Chief Economic Architect of Meaning Global

References

What clients and industry leaders have said.

“Take Dr. Olbert’s advice.”
Marty NeumeierAuthor of The Brand Gap, Director of CEO Branding at Liquid Agency
“Astonishingly valuable.”
Rory SutherlandAuthor of Alchemy and Vice-Chairman of Ogilvy UK
“Martina presents a clear roadmap for how brands can ensure they are not engaging in purpose-washing, but rather authentically engage with consumers as humans. The thought leader we need for the ’20s and beyond.”
Dr. Giana EckhardtProfessor of Marketing at King’s Business School, King’s College London
“Dr. Martina Olbert is a true visionary and a revolutionary thought leader who can clearly see the future of meaning for consumers. She is so far ahead of the curve as to be able to see and think way beyond what is conventional. Ultimately, Martina is an alchemist of the highest order with a magic so rare it transcends business into the realm of the entirety of the human endeavor.”
John HaysFounder and CEO, Ataraxia Living
“What Martina offers is a quake under our feet. Her suggestion is to not stand behind false totems. Face up and face forward to the reality of life, its light and its darkness. That is what will put us on firmer ground. Exceptional view.”
Dr. Bob DeutschCognitive Anthropologist, Founder of Brain-Sells, Author of Apple’s ‘Think Different’
“Martina brings a unique and highly valued perspective to the discourse on brands today. She is one of the marketing oriented leaders shaping a better world through brand.”
Derrick DayePublisher of Branding Strategy Insider and CEO of The Blake Project
“As the world’s preeminent authority on brand meaning, there is no one better to address what all the changes the world, consumers, and brands are experiencing mean than Martina. I have been coming back to her again and again for her amazing insights and understanding.”
Pamela DanzigerLuxury Author, Speaker, and Senior Columnist for Forbes.com
“Martina is the rare person in the business capable of seeing beyond the problems of today to grasp the underlying thematic issues that have led to their development. She brings intelligence, experience, and sensitivity to every project, speaking for the human perspective with competence, creativity, and relevance.”
Jonathan CookRitual Design Researcher and Creator of This Human Business Podcast